‘The 2018 Miss America Competition’ Holds Strong
Against Big NFL Competition and the Impact of Hurricane Irma,
Growing Year Over Year With Women 18-34

ATLANTIC CITY, NJ (September 13, 2017) – “The 2018 Miss

America Competition” (9:00-11:00 p.m. – 5.6 million and 1.2/4 in AD18-49): On a night where millions of viewers lost electricity due to Hurricane Irma and opposite big NFL-fueled competition from the season opener of NBC’s “Sunday Night Football” (New York Giants-Dallas Cowboys) and Fox’s NFL overrun-inflated lineup with the highly promoted series debut of “The Orville,” ABC’s Sunday 9:00-11:00 p.m. broadcast of “The 2018 Miss America Competition” built on its lead-in and surged by 1.3 million viewers (5.0 million to 6.3 million) and 18% in Adults 18-49 (1.1/3 to 1.3/5) from its first half-hour to its final half-hour.During its final half-hour from 10:30-11:00 p.m. as Miss North Dakota Cara Mund was crowned, “The Miss America Competition” pulled in 6.3 million viewers and a 1.3 rating, 5 share with young adults. ABC stood as the No. 1 non-sports network in the 2-hour time slot with Total Viewers (5.6 million) and Adults 18-49 (1.2/4).

• In Total Viewers and Adults 18-49, “The 2018 Miss America Competition” attracted ABC’s best numbers in the 2-hour time period in 3 months – 6/11/17.

• Despite the extraordinary weather circumstances and competition, “The Miss America Competition” retained nearly all of its year-ago results with Total Viewers (89%) and Adults 18-49 (92%), while holding 100% in Adults 18-34 and growing 8% in Women 18-34.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 9/10/17.

[PAGEANTCAST: 5.6 Million is the lowest rated Miss America since 2010. This press release was written by Miss America. ]

http://www.pageantcast.com/2017/09/miss-america-makes-abc-the-no-1-non-sports-net-in-its-2-hour-time-slot-generating-3-month-highs-against-the-nfl-on-sunday-from-9-11-p-m/