I have an interesting pair of articles I am linking below. It shows Miss Universe actually having more viewers than Miss America despite being shown very near each other and this never having happened before. Like ever. New lowest ratings ever for MAO also while being heavily promoted by NBC on their Christmas programming including the Rockefeller Christmas tree lighting and Macy’s Thanksgiving Day Parade.
I guess the pageant beat the scholarship program. Who would have guessed?
http://www.pageantcast.com/2019/12/miss-universe-beats-miss-america-in-ratings/